Here you will find the full report of Sales Agenda 2014. The report, released by ProSales in March 2014, focused on sales leaders’ current challenges, as well as their plans to handle and overcome these challenges.
ProSales’ previous research has mostly focused on the relationship between structural factors and sales performance. We have studied the impact of the complexity of the deal, agreement, business relation or partnership.
Sales Agenda 2014, in turn, has investigated sales leaders’ current and future perspectives through 30 in-depth interviews. The purpose of the research was to explore current and future challenges faced by sales leaders. Moreover, the research explored the strategies and tactics to handle these challenges.