In our second issue of ProSales Quarterly, we reveal not only the latest industry developments and academic research with regards to sales and marketing, but we also provide practical advice on how to handle these changes, according to results from our latest study.
In this issue we present a framework to manage the challenges of a digital sales and marketing process. This framework has been named “The Revenue Chain”. Sales leaders who understand the implications of the new digital sales and marketing process can position themselves ahead of the competition. Similarly, those sales leaders who fail to reflect upon how to transform buyers from unknown visitors to loyal customers risk lagging behind.